"to attract, involve someone's attention; to be involved in; to occupy and participate; to connect and relate."
Employee and customer engagement solutions must delve into the depths of motivation, connection and inspiration. Effective engagement unleashes ambition, participation and gives fuel to action. Solutions that work build upon these core connecting points of human ambition, psychology, need and desire.
Psychology of Engagement
What are the motivations and desires of customers?And how do customers relate, connect and receive motivation to action from your brand, organization or company? The key formula to building brand relevance is connecting, inspiring desire and delivering an experience that moves a customer toward fulfillment of some pleasure or relief.
In a very similar way to customers, employees connect with deeper motivations beyond desire that include meeting the fundamental foundations of human need, belonging and significance. Employees engage more deeply when they are valued, appreciated and included in decision making, have voice into culture development and participate in the greater good of a business organization. Being an employee fulfills a sense of prestige and importance.
We determine the desires and motivations of customers and employees by specifically gathering data and their responses to those basic questions of why, how and what matters most! At The Osborn Group, LLC we use proven strategies for conducting research, formulating analysis, communicating the data, developing solutions and inspiring action that creates impact, change and deeper, loyal connections.
Each brand and every organization differs. No single specific answer is the same; however, the methodology behind discovering and revealing the solutions is both scientific and proven.
Our methods utilize a combination of psychological, behavioral, and strategic approaches to bring forth the best volume of specific data providing insight into the areas where engagement opportunities exist.
Let's discuss your specific engagement needs and consider a specific proposal that drives the engagement you desire to help your organization reach maximum influence, impact and connection with your customers or employees.